AWS POP-UP LOFT
The AWS Pop-up Loft is a space where startups are invited to stop by, hang out, and receive free, in-person AWS technical guidance from our expert AWS Solution Architects, Engineers, Product Managers, Support, and thought leaders.
Branding the Pop-Up Loft was an opportunity to create visuals that were different from the main AWS brand but remained uniquely Amazonian and referenced the start-up culture the Loft aims to assist. The Pop-Up Loft brand extended to 5 locations world-wide and consists of digital, print, web, and motion.
CLIENT: AMAZON | YEAR: 2016 | ROLE: LEAD DESIGNER
OTHER CONTRIBUTER: AMY SUN