MAKE-IT MARKET IS A GROCERY STORE THAT HELPS STUDENTS WASTE LESS FOOD.


COLLABORATORS
Enrique Dominguez
Maddie Eiden
Mallika Simone

COURSE
Case Studies in IxD
DES 383
Jeff Bartenbach, Teague

DURATION
Oct-Dec 2012
Fall Qtr. Junior Year
10 weeks

PERSONAL ROLES
Content Management, Video Shooting/Editing, Animation, and Storyboarding.


BACKGROUND

Make-It Market was a quarter-long case study in developing a solution to helping college students waste less food. We were prompted with the task of "designing a solution to helping people waste less." We discovered we all waste tons of food and shopping was hard to do or even find time for. Our solution was a grocery store optimized for college students.  The shoppers would learn strategies within the store to utilize products fully and techniques for cooking and sharing ingredients. The store functions on a fluctuating stock that does not waste food. Shoppers will be encouraged to buy products close to expiration or in surplus by price reduction or partial meal preparation.


RESEARCH

When our group landed on a passion for reducing food waste we discovered through initial research that college aged students are the largest food wasters of any demographic. To provide more insight to how this issue could be solved we administered research of our own in several capacities. In an effort to get our own perspective on this prevalent issue we interviewed a dozen University of Washington students, held two discussion-based focus groups and issued a survey to one hundred students.


STORYTELLING

Utilizing storyboard and experiential presentations we were able to test potential user's responses to our idea. Featured below is our first immersive story telling experiment. We asked users for feedback on each iteration further developing our product as we increased fidelity. Our final prototype was a video of the experience we designed.

Much of our prototyping led us to render a fully immersive experience with a more helpful environment from planning, to shopping, to cooking, to even eating better. This research provided us with the insight to largely feature portions of the market that guide students through the process of cooking.


SOLUTION

Watch our final pitch video if you missed it above.